Eureeca Opens Its Doors to Global Investors for Lulu Group’s IPO Subscription

Local and global investors worldwide can now subscribe to Lulu Group’s IPO effortlessly through the
multi-regulated platform, all from their mobile devices.
● Eureeca is democratising investment opportunities for over 45,000 of its users by providing access to
IPOs and high-growth companies, starting with LuLu Hypermarket.
● This announcement marks a significant milestone, reshaping how investors access IPOs in the Middle
East and beyond.


Dubai, UAE — October 28, 2024 – Eureeca, a UAE-headquartered and multi-regulated
digital investment platform, has opened subscriptions today for Lulu Group’s highly
anticipated IPO, set to be the largest in the UAE this year. This launch represents a major
milestone in Eureeca’s mission to democratise investment, offering global and local
investors the opportunity to participate in one of the region’s most prominent IPOs.
Eureeca’s offering of the Lulu Group’s IPO subscription is part of its broader effort to
democratise access to high-demand investment opportunities. With a user base of over
45,000 investors, Eureeca is redefining how IPOs are accessed by providing a mobile-
friendly experience to investors worldwide. This move not only enhances investor
participation in the Middle East’s rapidly growing IPO market, which saw substantial growth
in the first half of 2024, but also aligns with Eureeca’s commitment to facilitating investments
in prominent, high-growth companies like Lulu Hypermarket.
Eureeca’s IPO subscription product builds on its recently announced strategic partnership
with ADX, marking the start of a new era for IPO investment with streamlined access. A
prime example is the Lulu Group’s IPO where local and global investors can participate with

a simple, three-click subscription process. A faster and more accessible route to engage in
high-demand offerings is provided for both local and international investors, underscoring
Eureeca’s mission to democratise and streamline IPO access to public and private markets.
With new exchange partnerships on the horizon, upcoming IPOs from prominent regional
brands often featured in the media—such as leading airlines, tech companies, and popular
service providers—will soon be accessible to global and regional investors.
“We are proud to partner with ADX to launch this milestone IPO subscription for Lulu Group,
which highlights ADX’s commitment to innovation and investor accessibility,” said Sam
Quawasmi, CEO and Co-founder of Eureeca. “This collaboration is a major step forward in
democratising investment opportunities, enabling international investors to participate
seamlessly via our mobile-friendly platform. It aligns with our vision to establish a global
digital investment bank that empowers investors to build diversified portfolios across various
regions and asset classes.”
Looking ahead, Eureeca’s investors IPO access platform is just one of many steps it is
taking to revolutionise the global investment landscape. As one of the few platforms to have
regulatory approvals from the United Kingdom, Malaysia, and the United Arab Emirates,
Eureeca is poised to expand its reach across international markets. Investors can expect
continued innovation and access to high-growth opportunities across the world’s most
dynamic markets, making Eureeca a driving force in the future of global capital markets.
Access to the Lulu Group IPO is now available on the Eureeca platform from October 28 to
November 4, offering a user-friendly, mobile-accessible experience for investors worldwide.

About Eureeca:
Founded in 2013, Eureeca is a global, multi-regulated digital investment platform that is
transforming access to IPOs and private high growth companies. Eureeca enables investors
to subscribe to IPOs and private high growth ventures in just three clicks, making it faster
and easier for both individual and institutional investors to participate in public and private
offerings.
Led by former investment bankers Sam Quawasmi and Chris Thomas, Eureeca’s mission is
to democratise and digitise the financial world, creating a multi-asset class, digital
investment bank accessible to everyone through the Eureeca platform. By connecting a
diverse range of companies with global investors, Eureeca aims to broaden access to
financial opportunities across multiple regions.
Eureeca operates as one of the only multi-regulated platforms of its kind globally, with
approvals from the UK’s Financial Conduct Authority (FCA), the Securities Commission (SC)
in Malaysia and the Securities and Commodities Authority (SCA) in the UAE . As Eureeca
continues to expand its offerings, it remains committed to providing a user-friendly, global
and compliant investment experience.
For more information, please visit https://info.eureeca.com/lulu-ipo

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Media Contacts:
Yasmin Oronos / Wala Amara
yasmin.oronos@lunapr.io / wala@lunapr.io
Luna PR

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