Shell Oman conducts Shell Technology Seminar 2022 to promote innovation

Muscat - To showcase Shell’s latest developments, Shell Oman conducted the Shell Technology Seminar 2022 that took place in both Muscat and Salalah and saw in attendance business customers, partners, and leading regional experts from Shell. The event, which was dedicated to showcasing Shell’s extensive range of lubricant solutions, also introduced guests to Shell’s newly rolled out Lube Advisor.

Responding to the increased reliance on remote technological solutions, Shell’s Lube Advisor is a breakthrough in modern technology. A wearable gadget, it supports customers in optimizing their lubricant operations by providing remote consultations. With a keen focus on safety, the Lube Advisor also provides real-time monitoring of field technicians while offering them audio-visual assistance when performing maintenance services. The seminar announced that Shell’s customers in Oman and the Middle East can now access the Lube Advisor to enhance the safety of workers, increase on-ground efficiency, and boost overall operational decision-making.

Dedicated to maximising equipment efficiency by reducing downtime and improving efficiency, the seminar also highlighted the various applications of Shell’s diverse range of lubricants and how the improved technology could save time, money, and even lives.

Commenting on the company’s take on innovation in the Lubricants sector, Mr. Mahmoud Al Abri, Commercial Lubricants - General Manager, Shell Oman, said, “As a local company with a global brand, Shell Oman is committed to utilizing our access to global know-how and share knowledge with our customers and partners, and the Shell Technology Seminar is an ideal platform for us to connect, engage and learn more especially in the presence of the Shell Lubricants experts and subject matter experts.”

Shell Oman is committed to working in line with the directions and priorities of Oman Vision 2040 and creating In-country value. This shows evidently in the recognition of the growing demand for sustainable products amongst consumers, where the company has been able to leverage innovation to enhance its product portfolio with a variety of products made in Shell Oman’s ISO-certified lubricant plant at Mina Al Fahal. These include the Carbon Neutral Shell Helix range of lubricants, among others.


The products are not only being supplied to the local market but also exported to a number of GCC countries and regional markets, offering added benefits of improved engine performance and better fuel efficiency.

Shell Oman will continue to power progress in the local community through innovative solutions while staying committed to its energy transition strategy to drive sustainability in the global community.




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