Muscat, 25 November 2024: General Automotive Company (GAC), the authorized distributor of
Mitsubishi Motors in Oman, hosted Mr. Masuda Yoshiki, Global Product Marketer of Mitsubishi
Motors, who flagged off season 3 of Montero Sport Mania, marking the start of an exciting
adventure. This annual event has become a landmark for Montero Sport enthusiasts, uniting families
and adventurers for a truly unforgettable experience.
The event, which took place on November 15th and 16th, saw a significant turnout of enthusiastic
participants. This edition of the Montero Sport Mania event featured overnight desert expeditions,
with close to 200 guests in a convoy of over 50 customer vehicles making their way to a desert camp
in Wahiba Sands.
The adventure began with a technical briefing from off-road experts, followed by an adrenaline-
pumping dune-bashing experience that participants thoroughly enjoyed. Participants were treated
to a breathtaking view of the desert sunset from a vantage point. Kids enjoyed various games,
competitions, henna, and face painting. The evening also featured a magic show, a fire dance show,
live music, a bonfire, and fireworks, culminating in a memorable photo session on Saturday morning.
Manoj Ranade, General Manager of General Automotive Company, shared his enthusiasm for the
event’s success: “We are honored to have Mr. Masuda with us to kick off season 3 of Montero Sport
Mania and witness the incredible turnout for the event. This event provided our customers with the
perfect opportunity to experience the full capabilities of their vehicles in a safe and controlled
environment.”
The Mitsubishi Montero Sport consistently stands out with its outstanding off-road prowess, on-road
sophistication, advanced technology, and comprehensive safety features. Its bold exterior design,
combined with well-appointed interiors, ensures a superior driving experience.
Mr. Masuda Yoshiki, who joined MMC in 1995, has an extensive background in testing and
developing Mitsubishi models. His illustrious career includes his first job as a testing engineer for the
2nd generation Pajero, where he tested every aspect of the vehicle across all terrains for 10 years.
He then spent 4 years in R&D in the United States, working on models like the Gallant and Eclipse.
Upon returning to Japan, he contributed to models such as the L200, Pajero, and Montero Sport.
Now, in his new role, he is promoting Mitsubishi’s brand and products on the global stage as the
Global Product Marketer.
For more information on the Montero Sport, visit your nearest Mitsubishi Motors showroom in
Azaiba, Mabela, Barka, Sohar, Nizwa, Ibri, Sur, Bu Ali, or Salalah. You can also call us at 24500500 or
send a WhatsApp or SMS to 93800925 to book a test drive today.