Muscat: National Finance, the Sultanate of Oman’s leading finance company, and Sharakah, Oman’s foremost SME development firm, have reaffirmed their commitment to fostering local entrepreneurship by announcing the eight selected SMEs for the fourth edition of the National Finance’s Corporate social responsibility arm “Imtidad” 2025. This collaboration continues the strong partnership between the two organisations, built on a shared vision of nurturing sustainable business ventures and empowering Omani entrepreneurs to thrive in an increasingly competitive marketplace.
The selected SMEs for Imtidad 2025 represent a diverse range of sectors, showcasing the entrepreneurial talent and innovation that is flourishing across the Sultanate of Oman. Among the selected participants is Ameera Hamad Al Kharousi, whose project, Biza, focuses on providing financial services such as financial models, budget preparation, and innovative business solutions for diverse business needs. Khalid Abdullah Al Abdali leads Itqan for Electricity, a business specialising in manufacturing customised electrical control panels and supplying various electrical materials for residential, commercial, and industrial projects. Meanwhile, Mohammed bin Humaid Al Maqbali’s Exir Investment offers cutting-edge solar energy systems, thermal insulation, and waterproofing solutions aimed at enhancing sustainability and energy efficiency.
In the food sector, Noora Nasser Al Riyami heads Manga Kitchen, which is known for its production of sauces and related food products. Another selected entrepreneur, Saif Khaflaan Al Busaidi, runs Zain, a company dedicated to surveillance solutions, including the provision of high-quality surveillance cameras and access control systems. Khawla Ahmed Al Jabri’s Dar Maison for Henna focuses on the production of premium henna products and derivatives, complemented by a dedicated henna salon offering traditional and modern henna services.
Expanding into international trade, Mohammed Nabhan Al Farsi leads Parsecom, a company offering commercial services in China such as shipping, supplier payments, business trips, and procurement. Saud Ahmed Al Marzouf’s Al Ahdaf Real Estate provides comprehensive real estate services, including valuation, development, property management, and marketing. These eight businesses reflect the diverse and innovative spirit of Oman’s entrepreneurial community.
An orientation programme was recently held for the selected SMEs to kickstart their journey. During the session, participants were introduced to the programme’s objectives and structure while gaining valuable insights from industry leaders. The orientation served as a platform for networking and prepared the participants for the intensive business growth journey ahead.
The SME Growth Programme has become a cornerstone initiative for advancing local enterprises, strategically leveraging the resources and expertise of National Finance’s Corporate Responsibility arm. Designed to create a lasting and positive impact, the programme focuses on equipping SMEs with the tools, guidance, and support needed to navigate challenges, seize new opportunities, and achieve their business aspirations.
Reflecting on the programme’s impact, Tariq bin Sulaiman Al Farsi, Chief Executive Officer at National Finance, said, “At National Finance, we believe that SMEs are vital to the Sultanate of Oman’s economic growth. Supporting their development through initiatives like SME Growth Programme reinforces our mission to foster innovation and strengthen the local entrepreneurial ecosystem. We are proud to welcome these eight outstanding businesses into the programme and look forward to witnessing their growth and success.”
He went on to highlight the importance of the partnership with Sharakah, describing it as a testament to their shared mission of fortifying the Sultanate of Oman’s economic resilience and inspiring a new generation of business leaders.
Ali Ahmed Muqaibal, CEO of Sharakah, echoed these sentiments, underscoring the critical role of collaboration with National Finance in building a thriving entrepreneurial ecosystem. “SME Growth Programme bridges the gap for SMEs by providing them with tailored mentorship and guidance to maximise their potential. This year’s selection demonstrates the depth of entrepreneurial talent in the Sultanate of Oman, and we are honoured to support these businesses in achieving sustainable growth,” he said.
The 2024 edition of the SME Growth Programme under “Imtidad” set a high benchmark with six standout businesses completing the initiative. For 2025, the programme promises a comprehensive development journey for participants, including workshops, site visits, personalised consultations, and life coaching sessions aimed at ensuring a healthy balance between work and personal life. The initiative continues to serve as a catalyst for the growth and sustainability of local businesses, fostering innovation and resilience in the Sultanate of Oman’s SME sector.
As the 2025 Growth Programme progresses, National Finance and Sharakah remain steadfast in their mission to empower the Sultanate of Oman’s entrepreneurial community. This initiative strengthens local businesses and plays a pivotal role in reinforcing the broader economic fabric of the nation.