Celebrates 37th anniversary with retail partners and employees
Muscat: Shahi Foods and Spices LLC, Oman’s leading FMCG brand that supplies spices, pulses, coffee, nuts, dry-fruits and cereals company hosted a business conclave (Biz-Con’23) to celebrate its 37 years in business in the sultanate. Held at the Sheraton Oman Hotel in Muscat, the event was attended by the company’s associates, retail partners, special invitees, management and executives.
Showcasing the brand’s journey, encompassing its brand philosophy, history and major achievements, the conference was hosted by popular emcee Salim Al Rahbi, and witnessed the announcement of the names of the Mega Raffle Draw winners of the recently concluded ‘Shahi Golden Bonanza’: Ms Annie Varghese (100gm Gold coin), Mr Husam (50gm Gold coin), Mr MD Absar (25gm Gold coin), Mr Muhammed Shan (10gm Gold coin) and Mr Atiqur Rahman (5gm Gold coin).
The event also saw the company’s Core team & Sales team take centre-stage, as part of its ‘Star Assets’ programme. The highlight of the evening, however, was a special motivational address by ace keynote speaker, technology and marcom consultant – Tariq Al Barwani – who kept the audience captivated throughout his segment. The evening’s proceedings culminated with a performance by renowned violinist Lanny Alarcon.
In his welcome speech to the delegates and other attendees, Mohammed Ashraf Mulamparambil, Founder, Managing Director, and driving force behind the brand, laid emphasis on the brand’s legacy, emphasizing that the company’s retail partners, employees and teams are the biggest reason for its success. Shedding light on Shahi’s modern manufacturing facility with cutting edge technology in production and packaging, Mulamparambil emphasized that it is their state-of-art infrastructure that helps maintain the purity and freshness of their products. He also highlighted the high-quality stringent processes adapted in procurement of raw material, packaging, quality control and delivery of the spices to the retailers, that have helped make the brand the preferred choice of millions of households for over three decades in Oman and beyond.
The Executive Director, Abdul Rahman Mohammed Ashraf Mulamparambil shared the brand’s aim to become an indispensable companion of every household in the sultanate. Speaking on the occasion, he mentioned, “The conference was a great opportunity to meet with our retail partners, business associates and teams spread across Oman. They are our extended family; and we wanted to express our gratitude to them for their continuous belief and support, by celebrating our 37th anniversary with them through this event.”
Founded in 1986, Shahi Foods & Spices LLC is Oman’s leading FMCG brand, offering over 200 varieties of food products in the categories of Pulses, Lentils, Spices, Nuts, Dry Fruits and Arabic Coffee. Their uncompromising commitment to quality, wide range of products and penchant for innovation makes Shahi the most trusted household name in the Sultanate. The company is the only brand in the country with a fully-equipped quality control facility, and procures raw materials from several countries of origin, which it then processes at its own manufacturing unit. Known for setting benchmarks for quality, safety and taste in the Sultanate and beyond, Shahi has its flagship buy and mill food mart – Mashhoor in Sohar. The company also owns the country’s largest coffee processing facility and produces the best kahwa blends in the region.
