Berlin, Germany, 4 March, 2025: The National Travel Operator – Visit Oman and Trip.com Group, a leading global travel service provider announced a strategic partnership at ITB Berlin. This collaboration marks a significant milestone in Visit Oman’s efforts to enhance the digital distribution of local tourism offerings and expand its reach across China and the wider Asia-Pacific (APAC) region.
The partnership will see the launch of a selection of Omani travel offerings from local tourism providers and SMEs on Trip.com Group’s global platform, showcasing unique and diverse experiences to registered users. A joint global digital marketing campaign will follow, leveraging Trip.com Group’s extensive network and expertise to promote Oman as a premier travel destination.
“This partnership with Trip.com Group is a crucial step in our strategy to enhance Oman’s visibility in the digital travel landscape, particularly across the Chinese and APAC markets, which represent a significant portion of global outbound travel,” said Shabib Al Maamari, Managing Director of Visit Oman. “With millions of travelers from these regions actively seeking new and exciting destinations, integrating Oman’s unique experiences into Trip.com Group’s platform and utilizing their advanced marketing capabilities allows us to tap into this immense potential. We are committed to empowering local tourism providers and SMEs by giving them access to extensive global reach, enabling them to benefit directly from increased visibility.”
Amanda Wang, Vice President of Trip.com Group, stated: “China’s outbound travel market continues to demonstrate robust vitality, with growing demand among travelers for in-depth experiences and personalized journeys. Oman’s desert canyons, azure coastlines, millennium-old castles, and the warm hospitality perfectly align with this trend. Through Trip.com Group’s global platform resources, we will create an immersive content ecosystem and leverage AI-driven algorithms for precise audience targeting. We are confident that this land holds the power to deliver travel memories that exceed Chinese tourists’ expectations.”
Leveraging Trip.com Group’s technology, Oman’s curated travel experiences will be seamlessly integrated into their global booking platform, supporting 24 languages and 35 currencies, and amplified through a co-branded digital marketing campaign with targeted advertising and audience insights, further enhanced by AI-driven personalization to effectively reach luxury, adventure, business, and digital nomad travelers.
This collaboration will enable Visit Oman to directly access Trip.com Group’s huge customer base, enhancing Oman’s visibility in key markets, and positioning it as a top destination for global travelers. The partnership underscores both organizations’ commitment to tech-driven tourism, utilizing AI-driven personalization, and offer seamless booking to enhance the user experience.
About the National Travel Operator (Visit Oman)
The Gateway to Unlimited Experiences
Launched in 2021 as a subsidiary of OMRAN Group, Visit Oman is the Sultanate of Oman’s digitally
native online booking platform, accredited by the International Air Transport Association (IATA),
serving the needs of both the local and international travel industry.
Through strategic partnerships, Visit Oman seamlessly connects the entire accredited Omani travel
supply chain – flights, accommodation, transfers, tour operators, experiences, and more – all of
which have passed a rigorous quality assurance framework to ensure exceptional standards.
Visit Oman provides a wealth of curated content and storytelling resources, inspiring visitors to
explore Oman’s limitless potential. With a treasure trove of untapped travel offerings, Visit Oman
empowers local businesses and SMEs by enabling live bookings and instant confirmations. This
makes it easier for travellers and international travel agents to find the right experiences, and for
local suppliers to market their offerings in source markets on a global scale.
Committed to the National Tourism Strategy 2040, Visit Oman is dedicated to promoting Oman’s
tourism industry, supported by the Ministry of Heritage and Tourism, showcasing its unique beauty
and authenticity to the world. We make travel easier with a digitised booking process, one seamless
booking at a time.